Geotargeting advertising is a type of advertising that uses location data to reach consumers with messaging appropriate to their locality. Since Charlotte Spine and Pain Relief is a local chiropractor, we utilize geotargeting to target an audience in their geographic location. This allows Charlotte Spine and Pain Relief to define who sees their promoted ads on social media platforms based on where their intended audience is located.

GenTech utilized the power of offering an initial low upfront investment. The strategy we use in our Facebook and Instagram ads is a good quality video or image that calls out the audience with an OFFER, a HOOK, and a CALL TO ACTION (CTA)! This formula produces ads that convert. Selling the first session at a lower price, gets customers through the door of Charlotte Spine and Pain Relief. The objective of this strategy is to increase brand awareness, lead generation, brand consideration, and messages.

Facebook and Instagram ads are a very powerful tool because they exchange money for attention. By advertising across both platforms, Charlotte Spine and Pain Relief will have more opportunity to reach their target audience. GenTech Marketing optimizes their ads by creating ads that are relevant to users and then perfecting these ads informed by data collected through A/B tests and user testing.

To accomplish these goals, GenTech Marketing utilized Facebook and Instagram targeted ads that reached a geographic location to show their ads to the right audience, on the right platform, at the right time!