We created a landing page for ZonBase that is an opt-in page to direct users to free training! The free training page utilized a 3 minute timer before allowing users to continue to the next page, which qualified individuals for the following. During the application process we asked questions about users that would qualify them for such a process. On that landing page, we categorized users based on what they qualified for and disqualified users who did not meet the criteria. After that, the sales team took the calls and made the final conversions!The reason this campaign did so well is because of the terminology on the creatives and content, excellent copyright, and by calling out the audience with the answers to frequently asked questions to qualify them. We structured it as a no-brainer offer!

Our ads targeted an audience similar to ZonBase’s previous buyers, high ticketed purchasers. We created a custom audience based on website visitors, ads to cart, and purchases. GenTech also made lookalike audiences, which is a group of social network members who are determined to share characteristics with another group of members. GenTech created a retargeting sequence for ZonBase, which targeted people that had previously created an add to cart, visited the website, or initiated a checkout – but did not make the purchase.

Facebook and Instagram ads are a very powerful tool because they exchange money for attention. We utilized conversion based Facebook and Instagram ads. GenTech Marketing optimizes their ads by creating ads that are relevant to users and then perfecting these ads informed by data collected through A/B tests and user testing. The strategy we use in our Facebook ads is a good quality video that calls out the audience with an offer, a hook, and a call to action (CTA)!

To accomplish these goals, GenTech Marketing utilized Facebook and Instagram targeted ads that reached cold audiences, as well as retargeting audiences, to show their ads to the right audience, on the right platform, at the right time!