Scaling a Life Insurance Agency From $1M to $2M Per Month in Revenue
About Flow International Group
Flow International Group, a life insurance agency based in Miami, partnered with GenTech Marketing with the goal of scaling to $1 million per month in revenue through paid advertising—while maintaining a cost per lead (CPL) under $10. Having achieved that milestone, their next target became $2 million per month in annual premium (AP). The challenge wasn’t just increasing lead volume—it was scaling with precision, improving lead quality, and maximizing return on ad spend.
The Challenge
Before partnering with GenTech Marketing, Flow International Group struggled with:
-
Poor Lead Quality
Flow was struggling with outdated and recycled leads. Their previous campaigns often resulted in low-intent prospects, which wasted their team’s time and led to poor sales efficiency. -
High and Unstable CPL
Another major obstacle was the inability to maintain a consistent CPL under $10. As spend increased, so did the CPL—making it difficult to scale profitably. - Lack of Data-Driven Ad Strategy
Before partnering with GenTech, Flow lacked insight into which ad campaigns were driving real revenue. Most optimization efforts were based on surface-level metrics rather than closed deals.
Services Used:
Esteemed digital marketing solutions
- Built a Branded Lead Company
Beyond just managing paid advertising, GenTech helped Flow build an entire branded lead generation company under their own brand. This allowed them to monetize their marketing efforts further by selling high-quality, exclusive leads to other licensed agents—unlocking a completely new revenue stream and positioning Flow as both a producer and a provider in the insurance space. - Custom Audiences Based on High-LTV Clients
We built targeted custom audiences using CRM data and historical client value. By focusing on lookalikes of their best clients and recent engagers, we ensured the ad spend was going toward high-quality prospects. - Conversion Rate Optimization Based on Sales Data
Rather than optimizing for leads alone, we analyzed which campaigns were actually generating closed deals. This allowed us to double down on strategies that moved the needle on revenue—not just clicks. - Weekly Creative Testing
To avoid ad fatigue and continuously improve performance, we implemented a weekly creative-testing cycle. This helped us quickly identify top-performing angles and scale them, while cutting underperformers. -
Niche Messaging
We launched specific campaigns around “Children IUL” policies and tailored ads for immigrant families who recently moved to the U.S. These niches resonated powerfully with Flow’s target audience, significantly improving engagement and lead quality.
- Meta Ads
- Branded Lead Company
- Custom Audiences
- Creative Video Content
- Niche Messaging
STRENGTH IN NUMBERS
Results Achieved in 4 Months
The results speak for themselves. Within just four months, Flow International Group saw a complete transformation in their business:
Lead Volume and Conversion Efficiency
Between February and May, the campaigns generated a total of 21,469 leads. From those leads, 2,128 appointments were booked—and every single one of those appointments turned into a sale. This 100% appointment-to-sale conversion rate demonstrated the exceptional quality of leads being delivered.
Cost Per Lead and Cost Per Sale
Despite a goal of staying under $10 per lead, we landed at a CPL of $11.60. However, given the lead quality and high-margin nature of life insurance, this was an acceptable trade-off. More importantly, the cost per sale was just $117.01—an excellent benchmark for this vertical.
Cash Collected and Return on Investment
Flow invested $248,992 in ad spend over this four-month period. In return, they collected $5,023,186 in cash revenue. This yielded a 20.17× return on ad spend (ROAS)—over $20 generated for every $1 spent—and an overall ROI of 1,916%, showcasing how strategic ad optimization transforms profitability at scale
Qualified Lead
ROAS
ROI
Conclusion
By focusing on high-quality lead generation, real-time conversion optimization, and creative testing, GenTech Marketing helped Flow International Group not only hit their original $1 million/month target but also position themselves to consistently generate $2 million per month in annual premium. This case proves that with the right strategy, data, and execution, ambitious growth goals are not only achievable—they’re repeatable.
Want to scale your life insurance agency like Flow International Group? Book a strategy call HERE!
54 %
CPL decrease by
134%
More revenue per lead
303 %
Higher ROAS
