SEO That Pays: $16K/Month in Organic Traffic for Noble PA
About Noble Public Adjusting Group
Noble Public Adjusting Group is a public adjusting firm serving policyholders across 46 licensed states. Noble specializes in representing residential and commercial property owners through complex insurance claims, helping them secure fair and accurate settlements after property damage.
Operating primarily on a contingency-fee basis, Noble only collects revenue as insurance companies release funds, often across multiple checks per claim. This model places a heavy emphasis on lead quality, accurate tracking, and long-term visibility rather than simple volume.
The Challenge
Before partnering with GenTech Marketing, Noble Public Adjusting Group struggled with several key growth and optimization challenges.
Difficulty Scaling Google Ads
While Noble had strong results with Facebook Ads for awareness and lead generation, they encountered major obstacles when attempting to scale Google Ads. The platform required a deeper understanding of search intent, keyword strategy, and attribution, making it difficult to determine which campaigns were producing high-quality, viable claims.
Limited Visibility Into Lead Performance
Leads were coming in from multiple sources, including web forms, phone calls, and manual entries, and were routed into Salesforce through automation. Although the systems were in place, Noble lacked clear insight into which marketing efforts were driving real revenue versus low-quality inquiries.
High Financial Risk From Inefficient Targeting
With many claims starting at $5,000 or more, even minor inefficiencies in targeting, tracking, or campaign structure led to significant wasted ad spend. This made optimization critical and mistakes costly.
Under-Optimized Organic Search Presence
Despite maintaining blogs, educational videos, and active Facebook Groups, Noble’s SEO strategy was not fully optimized to capture consistent, high-intent traffic across multiple locations and service areas.
Services Used:
GenTech Marketing implemented a comprehensive growth system focused on both immediate lead generation and long-term brand authority.
High-Intent Google Ads Framework
We developed and deployed a structured Google Ads strategy centered around property damage–related searches, including fire and storm claims. Campaigns were aligned with Noble’s licensing and geographic coverage to ensure compliance and relevance.
Data-Driven Campaign Optimization
Over six months, we launched and optimized 19 campaigns, continuously refining keyword targeting, ad messaging, and conversion paths based on real performance data, call outcomes, and lead quality.
Advanced Tracking and Attribution Systems
We strengthened Noble’s tracking infrastructure by integrating ad platforms with CallRail, Salesforce, and automation tools, providing greater visibility into which campaigns generated qualified claims and revenue.
SEO Authority and Content Expansion
We optimized Noble’s website structure, expanded keyword coverage, and refined content to attract motivated policyholders actively searching for public adjusting services. The strategy emphasized educational content, success stories, and high-engagement blog posts.
Social Amplification and Traffic Loops
Organic content was amplified through Noble’s Facebook Groups across Florida, creating feedback loops that increased visibility, trust, and inbound demand without relying solely on paid advertising.
- Google Ads
- Audience Segmentation
- Keyword Optimization
- Data Driven Campaign Optimization
- SEO and Advanced Tracking
STRENGTH IN NUMBERS
Results Achieved
GenTech Marketing’s integrated approach delivered measurable, scalable growth for Noble Public Adjusting Group.
Scalable Paid Lead Generation
Between July and December, Noble generated 1,723 conversions from paid advertising at an average cost of $54 per lead. A top-performing campaign alone produced more than 1,289 conversions, proving the scalability of the strategy.
Improved Performance in High-Intent Niches
In early 2026, a fire damage–focused campaign delivered leads at just $35.95 per conversion, reinforcing the effectiveness of targeting urgent, high-intent claim scenarios. Achieving a 35% lower cost per lead compared to the overall average.
Record-Breaking Organic Growth
Noble reached an all-time high in SEO performance, ranking for approximately 1,900 keywords and generating around 2,700 organic visits per month. This traffic is valued at roughly $16,400 per month in equivalent ad spend.
Reduced Dependence on Paid Advertising
The growth of organic traffic created a consistent, compounding inbound lead source, reducing long-term reliance on paid acquisition while strengthening brand authority
Conversions
Organic Visits per Month
Keywords
Conclusion
By combining high-intent paid ads with a strong SEO foundation, GenTech Marketing helped Noble Public Adjusting Group build a predictable, scalable lead generation system. What was once difficult to track and optimize is now a data-driven engine that consistently delivers qualified, high-value claims.
With clearer attribution, lower waste, and growing organic authority, Noble is positioned to scale confidently, expand into new markets, and maintain long-term dominance in the public adjusting space.
Want to scale your business like Noble Public Adjusting Group? Book a strategy call HERE!
