How Aquatic Surfaces FL Achieved a 10X ROAS and Scaled Their Home Service Business
About Aquatic Surfaces FL
Aquatic Surfaces FL, a premier fiberglass resurfacing pool company based in Largo, Florida, had built a strong reputation for quality craftsmanship. However, their growth was constrained by an outdated business model—relying entirely on referrals. Without a digital footprint, they faced challenges in consistently attracting new clients, scaling operations, and streamlining lead management. That’s where GenTech Marketing stepped in, deploying a data-driven digital strategy to transform their customer acquisition process.
The Challenge
Before partnering with GenTech Marketing, Aquatic Surfaces FL struggled with:
- Lack of Lead Generation Infrastructure – With no website, social media, or digital content, they had no inbound marketing funnel to drive new business.
- Unpredictable Sales Pipeline – Referral-based business models lead to inconsistent project bookings, making it difficult to forecast growth.
- Zero Online Presence – Without a presence on social media or a search-optimized website, they had no way to showcase their work or build trust with potential customers.
- No Lead Tracking System – With no CRM or automation in place, they had no structured process for capturing, qualifying, and converting leads efficiently.
Services Used:
Esteemed digital marketing solutions
To address these gaps, GenTech Marketing executed a multi-faceted digital marketing strategy aimed at building a high-converting customer acquisition system:
- Custom Website Development: We designed a conversion-optimized website featuring an intuitive “Free Quote” form, ensuring seamless lead capture. The site was optimized for SEO, mobile responsiveness, and fast load times to improve visibility and engagement.
- Professional Content Creation: We executed a five-day professional photoshoot, capturing high-quality visual content of their resurfacing projects. This content was leveraged across social media, paid ads, and website assets to enhance credibility and engagement
- Hyper-Targeted Facebook Ads Campaigns: We built Aquatic Surfaces FL’s first-ever Facebook Ads funnel, testing multiple audience segments, creatives, and ad placements to maximize lead quality and cost efficiency. We optimized for high-intent leads through both lead forms and conversion-focused landing pages.
- Advanced CRM & Automation: We implemented a powerful CRM system that centralized all incoming leads and integrated automated SMS & email follow-ups to increase response rates and appointment conversions.
- Retargeting & Lookalike Audiences: Leveraging pixel data, we deployed retargeting campaigns to nurture potential customers who engaged with ads but didn’t convert, while also using lookalike audiences to scale lead volume.
- Meta Ads
- Ad Optimization
- Focused Landing Page
- Creative Video Content
- Advanced Audience Targeting
STRENGTH IN NUMBERS
Results Achieved in 4 Months
The results speak for themselves. Within just four months, Aquatic Surfaces FL saw a complete transformation in their business operations and lead acquisition:
200+ Qualified Leads Generated – Our targeted campaigns delivered a consistent and scalable lead flow.
10X Return on Ad Spend (ROAS) – For every dollar invested in ads, Aquatic Surfaces FL saw a 10X return, proving the efficiency of our media buying strategy.
Expansion & Increased Sales Capacity – Due to the influx of leads, the client had to hire additional staff to manage appointments and follow-ups.
Optimized Lead Management & Follow-Up Process – With CRM automation in place, no lead went untracked, significantly increasing conversion rates.
Qualified Lead
ROAS
Sales Conversion Rate
Conclusion
Partnering with GenTech Marketing propelled Aquatic Surfaces FL from a referral-based business to a data-driven, lead-generating machine. By integrating high-converting ad funnels, strategic retargeting, and automation, we transformed their home services company into a scalable, growth-focused operation. But this is just the beginning. We continue to optimize campaigns, refine audience targeting, and enhance their conversion strategy to drive even greater profitability. Aquatic Surfaces FL is no longer limited by referrals—they are now positioned as an industry leader, ready to dominate their market.
Want to scale your home services business like Aquatic Surfaces FL? Book a strategy call HERE!
+45 %
Faster meeting scheduling
25%
More revenue per lead
15 %
Higher revenue rate
