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CBL Hoop City

How We Organically Increased Followers by 12.6K

About CBL Hoop City

CBL Hoop City is a company that organizes a National Recreational Basketball League. CBL Hoop City offers their audience an opportunity to play in the adult basketball league in the United States. This gives recreational leagues and pickup basketball players a national platform and opportunity to showcase their love and passion for the game!

CBL Hoop City came to GenTech Marketing to run their Facebook ads and manage their Instagram account. Their goals for this partnership were to grow their business, gain Instagram followers, and increase lead generation.

The challenge

As a small business owner, he wanted to grow his business and understand the importance of social media, but not having to deal with the headache! Instead, he partnered with GenTech because he trusts us to take his business to the next level.

With GenTech Marketing being the industry leaders in lead generation and brand recognition through ads, CBL Hoop City came to us to grow their Instagram following and for effective lead generation!
 
 

The process

Once GenTech Marketing onboarded CBL Hoop City and had an understanding of their business, we took over their ads account and started our process! When coming to GenTech Marketing, CBL Hoop City only had about 200 Instagram followers and were not generating as many leads as they wanted.

We have spent about $10,000 on two main campaigns: a lead generation campaign and direct message campaign. GenTech utilized Click to Instagram Direct ads that start a chat conversation in your Instagram direct messages when someone in your target audience clicks on your ad. So, instead of sending traffic to a dedicated landing page, you send people into an interactive and engaging conversation with your business. Our target audience is players and team owners.

To accomplish these goals, GenTech Marketing’s team utilized our multi-platform strategy to show CBL Hoop City’s ads to the right audience, on the right platform, at the right time. As a results focused marketing agency, we are dedicated to growing sales, leads and overcoming any business plateaus! And that is exactly what we did.

 

 

Services Used:
  • Ads, Digital Marketing, Organic Social Media, Social Media Advertising
STRENGTH IN NUMBERS

Results Achieved

After managing CBL Hoop City’s Instagram for about a year, we have increased their Instagram from 200 to 12.8k followers.

In the past 3 months working with CBL Hoop City, their Instagram account has reached 4.9M accounts and engaged 608K accounts. Over 28% of that engaged audience is located in the United States. We have accomplished this type of reach by posting viral Instagram reels and our marketing campaigns. Several of these viral Instagram reels have been viewed over 700K times and reach hundreds of thousands of accounts daily. The most viral reel has been viewed almost 1M times!

Regarding the marketing campaigns, the click to message campaign reached 101,856 accounts and converted 554 conversations in CBL’s Instagram direct messages. The lead generation campaign reached 739,748 accounts and generated 6,521 leads, which means each lead only cost

Our Client Testimonial

+45 %

Faster meeting scheduling

25%

More revenue per lead

15 %

Higher revenue rate

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AWARDED MARKETING AGENCY
local excellence award 2021
national excellence award 2021
national excellence award 2023
best of florida award 2023

7.8

/ Average ROAS

across our 100+ Global Clients on SEO, PPC & Social

Sohyla Dohakhan
Sohyla Dohakhan
I got referred to gentech by my content team. They generated so many leads for our hair saloon. Absolutely killer team. Amel was so patient with explaining everything to us from the beginning. Their communication is top notch. 100% recommended
Google
Ethaniel Marengo
Ethaniel Marengo
Strategic, knowledgeable, and transparent to a fault. GenTech absolutely TRANSFORMED my financial service business. I’ve been burned by “marketing agencies” who claim to be DFY, but they’re all bark and no bite. I’ve had a steady flow of QUALIFIED leads in my DMs and I’m going to have to hire a few more people on my team now 😅
Google
Marjan
Marjan
Amazing team!
Google
Alyssa Megias
Alyssa Megias
Deciding to work with Gentech has truly changed everything about our business. As hesitant as I initially was they have continued to increase our leads and sales. They are constantly adjusting as needed and communication is always open. Incredibly thankful for this Marketing team
Google
Hassan Jordan
Hassan Jordan
A+ Service A+ Results A+ Communication
Google
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