Matuse came to GenTech Marketing to convert their target audience into customers, improve sales and revenue, and grow their business and brand! GenTech utilized Google search ads and retargeting on Facebook to increase sales for Matuse, Inc.

Google search ads are keyword-driven digital ads. The search term a user enters determines which ads appear on the search engine results page (SERP). GenTech targeted users with Google search ads through keyword search. Search ads are powerful because they reflect the intent of the user. They attract people who are actually searching for something you might sell, allowing you to leverage that interest!

Retargeting campaigns are designed to increase brand awareness and conversions by reaching consumers who have previously shown a direct interest in purchasing your product. GenTech created a retargeting sequence on Facebook for Matuse, which targeted an audience of people that had previously created an add to cart, visited the website, or initiated a checkout – but did not make the purchase.

We retargeted an audience on Facebook that opened the product page in the past 6 months, as well as added to cart and did not purchase in the past 2 weeks. Retargeting provides additional points of contact with your product and more largely your brand, increasing the likelihood that those people who know you will convert! Retargeting is not only a crucial step in getting your brand noticed online, but in getting sales.