How Insurance Elevated Scaled to 214,099 Leads with GenTech’s GRO Program for Life Insurance Agencies
About Insurance Elevated
Eric Bosworth, Founder and CEO of Insurance Elevated, sought to transform his company’s marketing efforts to generate more leads and scale rapidly.
When he first approached GenTech Marketing, Insurance Elevated was spending $50 per day on ads, resulting in only one lead per day. Within weeks of partnering with GenTech, the business saw a dramatic shift.
Within the first 90 days, Insurance Elevated was spending $2,000 per day in ad spend, generating over 9,200 leads monthly—an astonishing 9,103% increase from where they started.
As we worked together and had proof of concept, Insurance Elevated upgraded their program with GenTech to the GRO Program, which facilitated further expansion and growth.
The GRO Program Strategy
The GRO Program provided the tailored solution Insurance Elevated needed to overcome these obstacles and achieve scalable growth. Here’s how GenTech Marketing’s GRO Program addressed the challenges:
Comprehensive Advertising Services
Unlimited Ad Accounts: Insurance Elevated was able to run ads across Meta, Google, TikTok, YouTube, LinkedIn, and Pinterest without additional costs, ensuring broad market reach.
Campaign Management: The team managed up to two campaigns per platform and optimized them every 2-3 days to ensure peak performance.
Creative Development
GenTech provided five unique Canva creatives monthly and crafted engaging primary texts, headlines, and descriptions for each ad campaign to maximize conversions.
Weekly Strategic Consultations
Weekly 30-minute consultations with a dedicated Account Manager ensured that campaign performance was continually assessed and improved, setting clear growth objectives for the future.
Daily Communication
Insurance Elevated had access to a dedicated Discord communication channel, with responses guaranteed within one business day to ensure real-time adjustments and optimizations.
CRM Integration and Customization
GenTech implemented its customized CRM, streamlining lead generation and sales pipelines, and automating data management for Insurance Elevated.
Marketing Funnel Optimization
Each month, a custom marketing funnel was designed with embedded tracking codes, allowing for detailed performance analysis and one revision based on results.
Automated CRM Workflows
SMS and email workflows were automated to nurture leads and manage appointments, with one revision per month to meet evolving business needs.
Ad Scripting and Video Editing
To drive engagement, GenTech provided up to three hooks, two body sections, and two calls-to-action per month. Video editing services included captioning, enhancing the clarity and effectiveness of each video ad.
Quarterly Strategic Reviews
GenTech conducted 45-minute strategic reviews each quarter to evaluate marketing, sales, and operational performance, identifying growth opportunities and addressing any challenges.
Video Content Creation
GenTech produced 20 social media reels and five high-quality video ads per month, helping Insurance Elevated’s content go viral and maintain an active and engaging Instagram presence.
Public Relations and Media Placements
GenTech secured top-tier media placements for Eric Bosworth in Forbes, Entrepreneur, INC, and Tampa Bay Business Journal, significantly boosting Insurance Elevated’s industry credibility.
Social Media Management
Daily Facebook and Instagram posts were managed by GenTech’s social team, ensuring consistent engagement with professionally written captions and client-provided or custom visual content.
Services Used:
STRENGTH IN NUMBERS
Results Achieved in 18 Months
After one year of working with GenTech Marketing and utilizing the GRO Program, the results were nothing short of impressive:
Ad Spend: $3,695,178.76
Impressions: 81,065,053
Clicks: 1,961,645
Leads Generated: 214,099
Insurance Elevated’s video content and social media presence went viral consistently, reaching over 200,000 Instagram accounts monthly. Additionally, their media placements in major publications like Forbes, Entrepreneur, INC, Tampa Bay Business Journal, and more significantly enhanced their brand credibility and visibility. The comprehensive marketing strategy provided by GenTech Marketing not only boosted lead generation but also established Insurance Elevated as a credible leader in the insurance space.
Unique Impressions
Click Through Rate
Form Leads
Conclusion
GenTech Marketing’s GRO Program was instrumental in transforming Insurance Elevated from a modest $50 daily ad spend operation to a powerhouse generating over 214,099 leads in a single year. By leveraging targeted advertising, advanced CRM integrations, creative content development, and strategic consulting, Insurance Elevated was able to scale efficiently and sustainably.
The GRO Program not only boosted lead generation but also elevated Insurance Elevated, making it a well-known and credible force in the insurance industry. By leveraging video content, social media management, and PR opportunities, the program helped solidify their position as a leader in their field. For businesses looking to experience similar exponential growth, the GRO Program offers a proven, scalable solution that drives tangible results.
+45 %
Faster meeting scheduling
25%
More revenue per lead
15 %
Higher revenue rate
