Because the size of your marketing budget determines how much money you will make in revenue, if you want to get the most out of your marketing budget, you have to be aware of the marketing agency costs.
This refers to the cost incurred when marketing to all outsourced services. It depends on whether you receive services through a one-time fee or on a monthly basis.
What is a Marketing Agency?
What is a marketing company, then? A marketing agency is composed of trained people who design and execute advertising campaigns for companies.
Both traditional and digital marketing agencies can be found. Traditional marketing companies rely upon print media like magazine and newspaper advertisements. Digital marketing agencies work with online media, which includes social media and email.
Hybrid agencies bring together print and digital media under the umbrella of an agency.
What Is the Role of a Marketing Agency?
Marketing agencies complete contract requirements as per client objectives. Before settling on a marketing agency, set your objectives, and in partnership with them, brainstorm the best ways to attain those objectives.
A common set of job responsibilities for most marketing agencies entails:
- Brand Management
- Market research
- Account planning
- Content Marketing
- Social Media Management and Marketing
- Email marketing
- Tracking analytics
- Web design
All the marketing and advertisement plans will be taken care of by the marketing agencies; thus, no extra burden will be there for your staff.
Cost of Digital Marketing Agency per Month
Average cost of a marketing agency ranges between $900 to $20,000 per month.
The cost of a digital marketing agency varies with many factors. It is always helpful to know the average cost for each service. Then, you can be sure that the agency you select falls within the average range, and you get the services you require.
You might choose to use any of the following strategies, depending on your contract or package:
- Social Media Marketing
- Email marketing
- Pay-per click (PPC), also known as pay-per-click advertising
- Search engine optimization (SEO).
- Content marketing
The table below shows the prices of each method.
Service | Average monthly cost with an agency |
Social Media Marketing | $900-$20,000 |
Email marketing | $300-$1500 |
PPC | $350-$5000 |
Content marketing | $5001-$10,000 |
Let’s take a look at each of them.
Do you need to know the prices for a specific marketing agency? Our team can help you compare the best digital marketing agencies in terms of their costs!
Social Media
Pricing for social media marketing includes everything from project management to special projects. Social media management tends to cost around $4000-$7000 a month to a business. Social media services cost between $900 – $20,000 per monthly. And social media consultants charge $75 – $500 per hour.
You can get the following services by outsourcing to a marketing agency:
- Social Media Management
- Create your own content
- Post scheduling
- Customer service via social media
Email marketing
Email Marketing Costs vary depending on the services you choose to outsource. For self-managed emails, you can expect to pay $1,000 per month or between $300 and $1500.
In-house Marketing can be difficult when you are busy with your normal business operations. Consider working with a group to improve your marketing emails.
Email services can be classified into:
- Email automation software
- Email monitoring and scheduling
- Create your own content
Email marketing also has the effect of increasing one’s return on investment. Companies have earned 44 cents for each dollar spent.
PPC
Advertising PPC is about $2.59 per click and $3.12 per 1000 impressions. PPC advertising is only when you combine pay per click. You can run these ads on search engines, ecommerce websites, or even within social media.
PPC demands you to strategize for your campaign, find out whom you want to target, put up ads, and then monitor the ads. Due to time constraints, many companies do not keep track of all the latest trends; hence, they hire marketing agencies.
SEO service cost ranges from $1500-$7500 per month, to 100-$150 an hour, to $5,0000-$35,000 for a project.
SEO will make your website ranked higher in the search engines. Though the SEO procedure is continuous, it sure will pay off in the long run.
Content marketing
The average range for content marketing pricing is from $5001 to $10,000 per month.
Content marketing will boost other forms of digital marketing such as email, social media, and SEO. Content marketing is the approach that builds out your website with content that has value and meaning to your users.
The following services will be provided when you hire Content Marketing Services:
- Copywriting
- Video Marketing
- Content promotion
- Create graphics
- More!
Cost Factors for Digital Marketing Agencies
Agencies determine the cost of working with them based on some factors. From this, it is possible to find the most suitable agency based on your budget and the factors influencing agency costs.
The following are the main cost factors for digital marketing agencies:
- Digital Marketing Strategy
- Goals
- Agency Experience
- Company Size
- Technology Fees
- Specializations
Let’s take a look at each one below.
Digital Marketing Strategies
Your goals and your strategies are closely linked. You might choose different strategies depending on your goals, and this will affect your budget.
Some example marketing goals include:
- More social media impressions
- Get more clicks for your ads
- More contact forms from your website
- Your ecommerce site will receive more orders
A marketing agency can assist with a number of goals. Each one will require a different approach and therefore affect your budget.
Experience in the Agency
You want an agency with experience in marketing when you are looking for one. While newer agencies may charge less, they might lack the software, tools, and team needed to boost growth.
Size of the company
You may pay more if you choose a large marketing company, but you will benefit from their years of expertise and larger team. Larger companies have more connections and resources to assist their clients.
Technology Fees
Many marketing companies use their own technology and software to enhance your experience, collect and store data and collect analytics. You may have to pay an additional fee to access these technologies.
Specializations
Specializations can be made by agencies, for example:
- Industry (like HVAC Marketing Agency
- Tactic:
- Area served
The agency’s rate may be higher if it specializes than competitors who specialize in more general services. The importance of specialization will vary depending on the goals and business model.
GenTech Marketing Offers a Cost-Effective Marketing Agency
Gentech Marketing gets you the biggest bang for the marketing buck spent. Select the Digital Marketing Service to reach out to your consumers.
Our team will determine which service would be most beneficial to your business. We then create a plan to optimize your budget in order to reach your goals and increase revenue. We have generated revenue for our clients.
Visit our pricing page for a breakdown of our digital marketing services and Contact us online with your goals to talk to a strategist!
