First, GenTech Marketing’s team set up the Poker Depot’s Facebook pixels properly and connected those to the Poker Depot website. By doing so, we are able to ensure their ads are seen by the people who are most likely to take the desired action. These pixels allow us to improve the Facebook ad conversion rate and get better ROI for Poker Depot.

To accomplish these goals, GenTech Marketing’s team utilized our multi-platform certified ad manager to show the Poker Depot’s ads to the right audience, on the right platform, at the right time. The GenTech Marketing team utilized conversion Facebook Ads because they are a very powerful tool that exchanges money for attention! The conversion goals are for consumers to add to cart and purchase from the Poker Depot’s website. GenTech Marketing optimizes their ads by creating ads that are relevant to users and then perfecting these ads informed by data collected through A/B tests and user testing.

The strategies we use in our Facebook ads are a good quality picture, an offer, a hook, and an urgent call to action! GenTech uses psychological terminology which incentivized people to click on our ads by using certain keywords and techniques. Additionally, we incentivize people to buy the products by creating a sense of urgency, without seeming ‘spammy’.