Social media marketing has become its own art form. These platforms have exploded in recent years — and standing out from the pack is about more than just getting followers. The goal is to use your social media channels to:
- Connect with your existing customers
- Attract new leads
- Convert engagement into sales
- Build brand awareness
- Humanize your business
There are so many brand messages being thrown across social media. However, strategic positioning will help attract their attention. It’s a practice that needs to be done cleverly and backed by analytics. An agency specializing in social media marketing can save you the trouble and land you the results you desire. Here is how that can be achieved.
Looking Beyond Surface Metrics
Whether we are referring to a organic post or an Ad on social media, it is only giving us impressions as to how many times the content was viewed. Not how many clicked through on it or took action from that. This is where big difference exists. That is not all. Even “likes”, comments and shares tell only that much. Effective social media marketing is more than just this type of surface metric and goes into the nitty-gritty details.
Any social media agency knows this: understanding user behavior is the key. That means zeroing in on engagement data across all platforms and content types to reveal:
- When your clients engage with your content
- What type of content they like to engage with
This information can help you create social media posts (and website content) that’s tailored to your target demographic.
Handling the Logistics
Managing your social media strategy is necessary, but time consuming. With these tasks outsourced to an agency, you save time and energy that can be placed into other aspects of doing your business – like running and growing it. So here at GenTech Marketing, the goal is always to push out posts across all platforms, multiple times per week. Consistency is the key of the game. If you are not keeping up with the relevant social media trends and posting interesting content, then your brand will probably get lost in the crowd.
Creating Multilayered Social Media Posts
It is easy to scroll past text-only posts no matter how interesting they might be. Brands need to create high-quality original graphics, gifs, videos, captions, and more to succeed on today’s platforms. These must:
- Get the attention of social media users
- Entice them to engage with it
- Reflect your brand’s voice
- Communicate your brand’s values
That’s a tall order, but the right marketing agency can deliver these must-have social media assets. Of course, short-form video became especially important with the arrival of TikTok, YouTube Shorts and Instagram Reels. Social media users are particularly looking for authenticity. Salesy videos, for example, are usually off-putting. Instead, brands that are willing to be more natural and have a little fun on camera usually resonate more.
Expanding into New Social Media Channels
Being fluent in one social media channel doesn’t mean it will translate to another. Every platform has its own language, quirks, and challenges. Effective social media marketing requires brands to switch tactics and bring something different to each one. If you’re hoping to expand to a new channel, you’ll want an agency that has experience creating content for all the major platforms. We will take you every step of the way with the process here at GenTech Marketing.
Strategizing Social Media Ads
You never advertised on social in your life, or maybe you were dissatisfied with the results-you still may benefit from a focused agency to help your brand reap the best possible pay-out from social media ads. Simply put, we know what works-and what does not. We help your brands apply the maximum potential they may get from their spendable and wisely so, to obtain coverage of their content over wider audiences.
Social media marketing has too many moving parts. GenTech Marketing is here to put it all together for you. Reach out to us today to get started.
