Every year, 30,000 new products come on the market. And yet there is research that suggests that almost 80 percent of these launches fail.
Some fail due to lackluster marketing, while others are a result of lack of interest. You’ll need to know the secret to making it to the 20% of successful product launches. Find a agency that can help you create a winning strategy.
Let’s go over what digital marketing agencies cost and find a team to help you grow your business.
Ask Yourself These Questions
Compile reasons for why you need an advertising partner before calculating the cost of a digital agency. Are you looking for a team that will create your campaigns? You may want an agency to handle only distribution. You may be looking for a way to increase sales and traffic through social networking content or PPC advertising.
When writing your reasons, also consider the time and budget. Are you looking for a long-term partner or just a project? How many dollars do you spend on marketing annually?
Prepare a set of questions to be asked during the interviewing phase of potential companies. Find a partner that matches your ethics and work style by using the specifications.
Cost Factors of Digital Marketing Agencies
Look for pricing factors when searching for a digital marketing agency. Are you looking for big, well-known firms? You may want to work with an agency that is smaller and more personal.
What digital marketing services are they offering? Are you looking for an agency that focuses solely on digital campaigns and returns immediately? You may be looking for long-term results.
Remember your business goals. Do you want to force your product or do you prefer to build in a more gradual and long-term fashion? Digital marketing agencies are there to align with your objectives.
What Is the Best Cost Structure for You?
After you have determined the services you would like a company providing internet marketing to offer, you will need to decide what pricing structure is right for you. Most contract companies charge hourly or by project.
Hourly Rates
Are you looking for a partner advertising agency that you can rely on no matter what project you are working on? Hourly rates can provide many benefits.
You’ll only be charged for the hours you use. You can also ask for unlimited edits and revisions, while still paying your partner fairly. The hourly rate is perfect for clients who don’t know how long the project will last.
Project Based Fees
Consider a project-based pricing structure if you have a clear timeline for the launch of a new product or a specific task that must be completed. If you are choosing an internet marketing company that charges on a project basis, you should provide your partner with a detailed scope of work as well as project details. You may need to spend more money to achieve the desired quality of work if you don’t allow for revisions or edits.
Recurring Model
You may want to consider a contract-based model for certain digital marketing projects like SEO and social media management. These are long-term initiatives. You should weigh the benefits of collaboration with an Internet Marketing Agency for your business.
Do You Require Digital Marketing Agency Collaboration?
You now have all this information to choose a suitable partner for your business. With this guide, you can see how much digital agencies charge. We, at GenTech Marketing, aim to deliver quality, affordable advertising content.
Reach out to us today to find out more about our services!
