There are an endless number of consumer products available today. How can you tell which products are genuine and which are just smoke and mirrors? Many of us will turn to facts in this situation. Research is what drives us to narrow down our choices, whether we’re searching for customer reviews and photos or attempting to find more information. This research is often done in the form of marketing case studies.
The Case for Case Studies
You should know what they look like before you start building them! Case studies analyze one or more instances and include a wide range of information about them. They usually break down a campaign to show its effectiveness and the results it produced. The case study should start with the goal of the campaign. A new product launch was needed, or perhaps a brand desired to see a rise in website traffic. The desired result of the campaign must be stated at the beginning.
The next part should explain how you achieved your goal. It should explain how the concept was born, how it evolved, and what its final outcome was. You should note the location of the campaign: the website, via email, or social media. It’s likely that during the creative process, new ideas will be added. It is important to include in the case study how these changes affected the overall look of the campaign and how the new ideas were implemented.
The results are what everyone was looking forward to! The results are the single most important part of a case study. They show the real numbers and how successful a campaign was. Was the ROI of the campaign increased? A boost in customer engagement? Are customers joining the loyalty program in greater numbers? Even if the results were unexpected, it is important to know what happened.
What and Where to Use Them
Having Case Studies is not enough. You also need to be able to show them. Visible case studies engage potential buyers by giving them an inside look at how campaigns are built. Customers can make purchases with confidence when they are able to easily access the proof of success. Here are some ways you can do it:
Directly on the Website
What better way is there to showcase your hard work on the web than through a portfolio? Potential buyers may be searching the website to see if the brand can support their claims. Case studies can be added to a brand website, which allows for more versatility. It’s also possible to create an entirely separate landing page for the case studies. It’s especially useful when a company plans to regularly post case studies. This way, confusion can be avoided. You can also feature quotes directly from the case studies on your home page. This option puts the proof in the spotlight, allowing customers to access some information without having to read the whole thing.
Utilizing Social Media Platforms
Use social media to promote your case studies, especially when there are multiple platforms involved. It allows for a wider audience to discover a brand they might not have searched for before. Use eye-catching graphics and captions to attract potential customers to the landing page, where they can read the study in greater detail. Social media can also be a powerful tool, as it is customizable. Each photo or caption on social media can be customized to fit the platform it’s posted on.
Writing Blog Posts
It may seem unnecessary to write two pieces about the same campaign, but it is a great way to expand your audience. blog posts are a great way to attract those who want to read more specific content. Focus on a specific challenge that your creative team faced during the campaign instead of copying every word of the case study. If the audience can relate to a particular problem, they may be more interested in learning how it was resolved. They will feel closer to the brand if they learn about a problem that is relatable. Social media can be used to share blog posts on case studies, increasing their chances of being noticed.
Nurture Emails: Sending them through
You may include a part of a case study in your nurture email if you are looking to increase customer engagement. Emails sent directly to past and potential customers’ inboxes can encourage them to return to your brand. It is also easy to tailor the content of the emails to the different audiences. Emails can also be used to boost sales. Anyone who is interested in the case study will feel compelled to buy a product.
Creating Video Case Studies
Videography can be a great resource for case studies, depending on your brand. Videos can be used by almost any type of audience with the right expertise. Visuals and interviews can add an exciting element to your case studies and encourage your audience to read more. They can be shared on virtually any platform, making it easier to get attention. Video also gives a brand an extra sense of professionalism due to the expertise required to plan, shoot, and edit them in a way that is engaging.
Case Studies: Why They Add Value
Case studies are a powerful tool because they provide solid proof. They are based on facts and boost a brand’s reputation. By focusing on the truth, they build trust with customers and drive sales. It helps strengthen customer relationships by being transparent.
Case studies can also be used to show the public the versatility of your creative team. A specific skill can be highlighted depending on the campaign. If the goal of a marketing campaign is to increase website traffic using new logos or pictures, readers can quickly see how good a team is at design. It’s possible that a team’s coding and writing skills were crucial to the success of a campaign. Whatever the campaign, highlighting talent that was used to implement the strategy can reveal a lot about a team’s integrity.
If you are interested in the successful campaigns GenTech Marketing worked on, you can see the results for yourself! Each GenTech Marketing case study is a wonderful example of how our experts make each campaign come to life and produce results that both our team members and clients can be proud of. Are you ready for GenTech Marketing to elevate your brand? Contact us.
