Do you know how to use social media influencers to help grow your business and increase sales?
Everyone is a businessperson in this age of information. You don’t have to own anything to run your own business.
Smart business owners know that people do not buy products/services. They buy brand names, conveniences, solutions or feel-good items.
Every person on the Internet wants to be valued and treated as a special individual. You’ve already won the war if you can make your customers feel special. You do not need to spend extra time marketing or selling your offers.
What Do the Social Media Influencers Do?
Influencers can help you to put your offer into the feel-good zone of readers. More than 57% beauty and fashion brands use influencers to market their products today!
If you are still sceptical about the benefits of social media influencers for your business, then here are nine reasons why you need to use their skills in order to reach your customers’ psyche.
1. Target Demographics with Fine-Tuned Precision
Effective targeting is the biggest challenge in marketing. Even the most experienced digital marketers have difficulty in tuning their campaigns to reach as many people on social media platforms.
It’s difficult to create filters for platforms that will reach your target demographic, as you cannot always rely on data provided by the platform.
Social media influencers can help you avoid this issue. With a short video and relevant hashtags, you can easily target the correct audience.
Your content will be automatically suggested to followers of influencers by the social media sharing and search algorithms.
If the post is liked by a large number of people, it will appear in the search results for those who aren’t the influencers direct followers. The algorithms are flawless because they take into account the customer’s liking/disliking patterns.
If you like posts about F1 and sportscars, you’ll most likely continue to see posts similar, instead of those on vacations, lipsticks, and makeup tutorials.
2. Promoting Your Business in Subtle Ways
Promotional marketing can ruin your chances for growth on the Internet. You may initially see a surge in clicks and conversions. However, this effect will soon fade.
Bloggers and digital marketers are focused on delivering real value to customers. They are able to effectively balance both the promotional and informational aspects of their content.
Social media influencers are able to achieve the perfect balance. They don’t ask their followers to buy a certain service or product, but instead show them using it.
The followers of social media influencers will feel an emotional reaction.
They want to be near these influencers, and they often follow their activities. They’ll eventually buy it on their own.
3. You Can Capture Attention by Using Video/Graphic Posts
Influencers are the best marketing tool available. Influencers use media-based content as a way to put your product/service on the map.
They show people how your product can benefit them on a daily basis.
This type of representation is very powerful for companies who want to target active users of social networking platforms. This marketing strategy is perfect for those who are constantly checking their social media feeds on their smartphone.
Influencers can help you leverage the attention of your target audience.
4. Marketers Can Now Afford to Use a Wide Range of Marketing Methods
You can now hire social media influencers at very reasonable prices. No longer do you need to spend large amounts of money on creating a product ad. You can hire influencers for a fraction the cost of TV ads or billboards.
You have little chance to reach the right audience with TV ads or billboards. The social media influencer, on the other hand will help you reach your target audience more effectively.
5. Target Multiple Social Media Platforms
Influencers are active on several social media platforms. Influencers with several millions of followers on Instagram are likely to have a dedicated YouTube page or Facebook page.
The followers of this influencer will have their own fan pages on these other platforms.
Social media influencers can share posts that spread like wildfire. The fan pages can adopt it to further increase your online presence.
Some of these fans also are active bloggers and influencers. The ripple effect you can get from hiring an influencer will last several weeks across the entire social network.
6. High ROI
You will get a great ROI from all of your social media marketing campaigns involving influencers. This is because you only need a small capital investment.
A targeted approach, a high click-to-conversion ratio, and the ripple effect are all factors that can boost ROI. It is safe to assume that an influential person with several thousand subscribers will also influence smaller influencers.
You can reach a wider customer base this way.
7. Brand Identity Online
Choose from three different ways to form a partnership with an influential social media user.
A. Run a Campaign
You can hire an influencer to create a series of posts that are all related. This is a great partnership for companies that offer a wide range of products.
Influencers can, for example, post different images or videos to promote each item on a list.
B. Hiring for a Post
You can hire an influencer to do a single blog post. This type of partnership is perfect for new businesses that are just starting out with their social media identities and want to see how the market reacts.
C. Hire Influencers in a Specific Niche
Often, larger companies will bring together several social media influencers for a single marketing campaign. They ask several influencers in a specific niche to promote their products.
It has a powerful effect on those who follow two or more influencers at the same time.
8. Working Remotely
You don’t have to waste time on meeting social media influencers. The entire business deal can be established over email and phone calls.
You can save money and use it for other marketing campaigns.
Influencers often create their own posts and content without assistance. These techniques can save you a lot of money and time.
You do not need to pay for their travel or invest money to get them ready to post. Professional influencers will have contacts within the industry who can help them create a video or take a photo to promote your products.
9. Create Meaningful Content for Your Target Audience
The best marketers are those who know their product inside and out. The best salespeople, on the other hand know their audience the same way.
Also, they say that the top salesperson is able to sell a hair comb even to a man who has a bald head.
The social media influencer is as familiar with their audience as you are.
Consider this example: You’re trying sell a new kind of edible lipstick.
You can be sure that the lipstick will remain intact, is colorful and safe for a long time. In a blink of an eye, you can recall the features of the product.
You need to find out if your prospective clients care about these features.
It is important to them that they have a solution. The social media influencer could create three short videos to grab the attention of users.
The first clip shows that the influencer accidentally eats the lipstick and shows it is edible and harmless.
The second clip allows the influencer to show off the different shades of lipsticks by trying each one on.
The final clip can be a time-lapse of an entire day’s activity, to demonstrate the lipstick’s retention power.
Conclusion
When a social media influencer’s career is in its early stages, it is the best time to hire them.
You can calculate their reach by extrapolating the growth prospects of the company, even 3 to 6 months down the line.
Contact GenTech Marketing to know how to grow your business.
