There are a number of reasons why you should add video to the marketing plan of your business. It could be that it will help your company rank higher on Google or increase conversion rates.
You may not be convinced. You can still be convinced if you look at some statistics. We’ve compiled 100 video advertising statistics for 2025 on this page. These stats are divided into nine sections:
- How does video impact online?
- What is the view of businesses on video marketing?
- How do online users view video marketing?
- What types of videos are created by marketers?
- What are the ways that businesses create videos?
- What is the average investment in video marketing by businesses?
- What social media platforms are the best for video marketing?
- What kind of results can video marketing generate?
- What are the best practices in video marketing?
Continue reading to learn more about video marketing, its impact, and how it can help your business. Subscribe to Revenue Weekly, our email newsletter to receive more tips on digital marketing.
What Is the Impact of Online Video?
We’ll start with 16 statistics about the impact video content has on the Internet. This doesn’t just apply to marketing videos but to all videos.
- Video content accounts for a third of online activity.
- Every day, 100 million Internet users view a video on the Internet.
- 55% of people view online videos each day.
- YouTube is viewed by over 1 billion hours of video each day.
- Every week, more than 92 percent of Internet users around the globe watch online videos.
- The average person watches 17 hours of video every week.
- Over 90% of consumers aged between 12 and 44 are digital video viewers.
- In the United States, there are more than 244 million online video users.
- Currently, online video content has a global audience reach of 92.3%.
- YouTube is the preferred video channel of 65% of users.
- More than 75% of online videos can be viewed using mobile devices.
- 92% of people who watch videos on mobile devices end up sharing them with others.
- 75% of users prefer to watch videos in horizontal format, while only 25% prefer vertical format.
- 80% of users will click away if a video starts to buffer, or loads slowly.
- 92% of users view videos without sound.
- The average user retains 95% when it is presented as a video. However, they only retain 10% if the information is read in text.
What Do Businesses Think About Video Marketing?
It is often a good idea to see how other companies perceive a marketing strategy. It’s a good strategy to use if the majority of companies are satisfied and successful with it. Here are 11 statistics that show how businesses perceive video marketing.
- Video is used in 91% of companies’ marketing.
- Video marketing is used by 71% of B2B businesses
- Video marketing is used by 66% B2C businesses.
- 69% of companies invest in paid video advertisements.
- 88% of marketers consider video marketing to be a crucial part of their digital strategies.
- According to, 30% of marketers say that video marketing is more important than their website in terms of their marketing strategy.
- According to 36% of marketers, the main purpose of video marketing is brand awareness.
- According to 48% of content marketing professionals, their companies don’t use video marketing at its best.
- According to, 39% of companies cite a lack of time when running video marketing campaigns.
- 15 percent of businesses don’t do video marketing, because they aren’t sure where to begin.
- 68% of businesses who don’t use video marketing currently say they plan to start using it by 2024.
How Do Online Users View Video Marketing?
Video marketing is a growing trend in business. What about the target audience? What do internet users think about video marketing? These 18 statistics will help you to find out.
- 72% of consumers said they prefer to receive information about products and services via video.
- Users are three times more likely to choose to watch a YouTube video tutorial over reading a textual instruction manual.
- 54% of email subscribers prefer to receive emails with video content.
- 91% of users would like to see businesses produce more video content.
- 45% of users would like to see live video content more often on social media platforms.
- According to, 66% of consumers believe that shorter videos are more engaging when they’re posted on social media.
- A personalized video is 35% more likely for viewers to continue watching it than a non-personalized video.
- According to 87% of users, the quality of the video they watch affects their level of trust in a company.
- When given the choice, 65% of users skip online video advertisements.
- Desktop computers are the preferred platform for 87% of videos that relate to business.
- YouTube is the first place that 90% of people go to discover new brands.
- Over half of users watch videos explaining products before they make a purchase.
- 70% of users will be open to discovering new products and brands on YouTube.
- More than 55% of consumers use YouTube as a tool to make purchasing decisions.
- More than 40% of users purchased products after discovering them on YouTube.
- 82% of consumers purchased a product or a service after watching a promotional video.
- 80 percent of shoppers who viewed a YouTube video about a planned purchase said they watched it near the start of their shopping journey.
- When researching products, 80% of users switch between video and online search.
What Type of Videos Do Marketers Produce?
Let’s dig a little deeper into the details now that we know how customers and businesses feel about video. What types of videos are created by marketers? These 12 statistics will tell you the answer.
- Live-action is used in 48% of marketing videos.
- 24% of marketing videos contain animation.
- Screen-recorded videos make up 22% of all marketing videos.
- 40 percent of videos created by the customer experience team are instructional videos.
- Twenty percent of companies create thought leadership videos.
- 65% are presentations.
- 40 percent of companies created explainer videos.
- A third of companies create videos to demonstrate their products.
- Nearly 50% of all marketing videos include testimonials.
- Video marketers produce 39% of their content in the form of video testimonials.
- 53% of businesses use synchronous video content through live webinars.
- 95% of marketers claim success with short-form videos.
What Are the Ways That Businesses Create Videos?
Video marketing can be approached in many ways. The six statistics below provide some insight into how different companies are approaching video production.
- 35% of marketing videos were created from scratch.
- 48 percent of all marketing videos use a combination of templates.
- 38% of businesses produce their own marketing videos.
- 24 % of businesses use only external agencies to produce their marketing videos.
- 38% Of businesses split their video marketing between in-house teams and external agencies.
- 75% of video marketers use artificial intelligence (AI), to create video content.
How Much Does Video Marketing Cost Businesses?
Like all marketing strategies, video marketing is not free. How much should you budget for your video? Your approach could have a huge impact on the answer. These three statistics give a good idea of how other companies budget for video marketing.
- 60% of businesses spend 11-50% of their marketing budget on video marketing.
- In 2024, 85% of marketers plan to either maintain or increase their video budget.
- In average, businesses spend 25 percent more on video marketing each year.
What Social Media Platforms Work Best for Video Marketing and Why?
Social media is a popular place to share marketing videos. What platforms do businesses use for video marketing? Technically, any social media platform will do. Which ones are most popular? Check out the stats below to find out.
- 90 percent of marketers are using YouTube to market their videos.
- Facebook is the most popular platform for sharing videos, with 70 percent of marketers choosing to use it.
- 84% of businesses rely on Facebook as their primary video marketing channel.
- In 2024, TikTok will surpass Facebook to become the most used social media platform in video marketing.
- 77% of businesses posted a video marketing on Instagram’s IGTV.
- 75% of marketers who have posted video content to LinkedIn reported success.
- Video posts are shared twenty times more on LinkedIn than any other type of post.
What Kind of Results Can Video Marketing Generate?
You may not be satisfied with the opinions expressed by marketers and users. You may not be convinced by the effectiveness of video until you have hard data to show the metrics that it improves. Check out these 18 statistics.
- According to 86% of marketers, video content is a key factor in driving website traffic.
- According to 82% of businesses, videos are a great way to keep visitors on your website for longer.
- The average user stays on a page with video content for almost three times as long as they do on a page without video content.
- Blog posts with video content receive three times more backlinks than posts without.
- 90 % of marketers say that video marketing increases their return on investment.
- According to 87% of marketers, video marketing generates more leads for businesses.
- 87% say that video marketing has increased their sales.
- Video marketing allows companies to grow revenue up to 49% faster compared with those who don’t.
- Video marketing can increase conversion rates by 34 % compared to those who do not use it.
- Video marketing on ecommerce sites can increase conversions by up to 80%.
- You can increase the conversion rate of a page by up to 80% when you add a video.
- The average conversion rate of websites with video content is 4.8%. This compares to 2.9% for sites without any video.
- Video-based social media posts attract two times as many engagements as those with only images.
- Videos in social media posts generate 120% more shares compared to text and image posts combined.
- Include videos in your marketing emails to increase click-through rates by up to 300%.
- According to 88% of marketers, video marketing helps users better understand products and services.
- 90 percent of businesses claim that video marketing has improved brand awareness in their target audience.
- Video results are included in 62% of Google searches
What Are the Best Practices in Video Marketing?
Let’s finish our list of video marketing statistics by discussing some best practices you can use to create your videos and run your campaigns. These stats will help you get the most out of your video marketing.
- 31% of businesses produce two to four videos per month.
- 65% of companies include captions in their videos to make them more accessible.
- In order to capture the attention of viewers, marketing videos must grab their attention within 2.7 second or less.
- 81% of companies believe that adding music to their videos can help them perform better.
- 66% of companies say that voiceovers help them perform better.
- According to 24% of marketers, videos that are humorous have a higher chance of going viral.
- 60% of marketers cited engagement as the most critical video marketing metric.
- According to 36% of marketers, the most important aspect when creating video content involves capturing the user’s attention within the first few seconds.
- According to, 42% of companies claim that their videos improved after partnering with a third-party agency.
Gentech Marketing Offers Video Marketing Services
You may want to start (or optimize) your video marketing campaign after reading the stats above. You may not have the staff or resources to handle it all yourself. If that’s the case, you should take note of that last statistic and consider partnering with a digital marketing agency.
GenTech Marketing is the best agency to work with if you decide on this route. Our team has over 5 years of experience in digital marketing including video. Our team will help you create top-notch video content that will attract your audience and increase your revenue.
Are you interested in GenTech Marketing’s video-marketing services partnering? Call us at (813) 213-3523, or Contact us online.
