To find the return on investment as you search around, you most likely ask whether you should have a traditional type of advertisement and digital advertisement for your business to be successful, or will using radio commercials send you higher profits than email-based campaigns?
Whether you are big or small, just starting in advertising or revamping your advertising strategy, digital advertising is the diverse, inexpensive way to engage with your market.
We‘ve gathered some of the biggest pros of digital advertising here to make it easier to decide if going digital is good for you. Keep reading and find out!
What Is Digital Advertising?
Digital advertising refers to the act of leveraging paid promotion through online channels. As a subset of digital marketing — the overall process of developing your brand online — it therefore describes the specific online actions you take to raise brand awareness.
Whereas traditional advertising uses channels like TV, newspaper, and direct mail, online adverts can take the forms of:
- Search ads
- Display ads
- In-stream ads
- Social media ads
- Mobile advertisements
You can use traditional as well as digital advertising channels for your marketing campaign to achieve maximum ROI. But digital advertising offers some unique advantages.
4 Benefits of Digital Advertising
The U.S. has an average of 7 hours a day for screen time, meaning many chances to reach consumers through digital advertisements.
The key factor for success in any advertising campaign is to reach the right people in the right place at the right time. All three can be furthered by going digital.
Here are four advantages of digital advertising:
1. Lower Cost of Entry
Traditional channels of advertising are often too expensive for smaller businesses to enter.
While there is something irresistibly appealing about a glossy magazine ad, that something certainly isn’t the price. In addition to setup costs, a national magazine campaign costs an average of around $250,000 per ad.
Digital advertising, by contrast, lets you start at a far lower cost. Most of these advertising options enable you to choose your budget-you decide how much you want to spend on an ad campaign and then allocate funds for it.
Even if you need someone to help manage your PPC campaigns, the price is much less than running most traditional ads. For instance, at GenTech Marketing, PPC management is $650 per month plus ad spend.
Considering that digital ads have better reach and much more refined targeting to reach the right people, it is quite definitely a better option in terms of cost-effectiveness.
2. Easy Access to a Much Wider Audience
Digital advertising lets you find your audience where they already are.
Traditional advertising relies on having your potential customers pick up the magazine or turn to the channel that’s running your advertisement. While you can invest in multiple ad campaigns to reach an international audience, traditional channels still have a limited reach.
Digital advertising, on the other hand, lets your ads reach people across the world as easily as they reach people down the street. Rather than the people who read a particular magazine, watch a specific TV show, or drive a specific route, your audience becomes everyone on the Internet.
You can keep your focus local or extend your advertising worldwide.
3. Ability to Easily Measure ROI
If you‘re going to spend time, money, and effort promoting your business, you want to know it‘s working. Traditional advertising makes it very hard to track your marketing and know whether you‘re getting a good return.
That is one of the biggest advantages of digital advertising. While the ability to track engagement with traditional channels is limited at best, digital channels let you track everything from clicks to conversions.
Since the analytics measures your results in real time, you can respond to them faster. Instead of waiting until the end of your campaign, you can make choices along the way and really hone your approach as you go.
That would lead to an improved return on investment through your advertising.
4. Increased Conversion Rate
Whereas traditional advertising might let you segment customers to a certain degree, digital advertising allows you to reach a much more targeted audience.
You just want to get your message in front of the right people interested in hearing about your company’s products or services. You‘re not trying to send out a mass net and hope your message finds your ideal prospect; you are targeting the people most likely to convert.
Digital advertising also prevents individuals from having to follow up in an alternative medium. Though your customer might want to see a TV commercial, they must first hold your interest until you open another device and look up your website.
When they view your online ad, they simply need to click.
Make Your Digital Advertising Shine With GenTech Marketing
You can begin promoting your business immediately when you are ready, and digital advertising allows you to do so. You can start using whatever channels you want to pursue and as much money as you want to spend, reaching your audience immediately.
GenTech Marketing offers professional digital advertising services that actually help take a campaign to the next level. From PPC to social media advertising, we will help you advertise your business on the web for more revenue.
Want to learn more? Please call us now at (813) 213-3523 with any questions or request a free quote!
